by Ethan Wilkinson | Monday 18th May 2020 | Articles
Facebook, YouTube, Instagram, Twitter and other social media platforms all allow you to create live videos. The time people spend watching Facebook Live videos has quadrupled in the past year and generate more engagement than pre-recorded videos. Around one in five...
by Ethan Wilkinson | Tuesday 5th May 2020 | Articles
One of the most important principles of good design is maybe so obvious that it’s too easy to take for granted: legibility. If you want your message to be understood, make sure it is easy to read. Stay away from fancy fonts and consider making the text both shorter...
by Ethan Wilkinson | Thursday 2nd April 2020 | Articles
While COVID-19 was not the first crisis to affect normal life, nor will it be the last, it has been one of the most disruptive in terms of global impact. Schools closed, millions of employees furloughed and elections postponed, as well as many lives tragically lost....
by Ethan Wilkinson | Monday 16th March 2020 | Articles
Each social media platform has its own sophisticated algorithm which prioritises content and engagement in different ways. These priorities change according to both social media platform policies and user habits. Whilst it’s a daunting prospect staying on top of...
by Ethan Wilkinson | Wednesday 12th February 2020 | Articles
It’s highly likely that you don’t have the time to take photos of everything you need, the resources to take good ones or the budget to buy great ones, so where can you get FREE stock images from? Unsplash (see my collection of FREE photos here)Pexels (see...
by Ethan Wilkinson | Wednesday 1st January 2020 | Articles
Are you struggling to create social media campaigns? There are events and holidays that happen on the same day, or occur during a planned week, every year. There are even hashtags that trend on the same day, every week, that you can plan content and campaigns around....
