by Ethan Wilkinson | Wednesday 9th September 2020 | Articles
Before you export a social media graphic or schedule a Tweet, here’s a simple checklist to help you produce content that will help you share your story and reach the right people. Remember OTAC. OTAC stands for Objective, Target Audience and Consequences (you...
by Ethan Wilkinson | Tuesday 5th May 2020 | Articles
One of the most important principles of good design is maybe so obvious that it’s too easy to take for granted: legibility. If you want your message to be understood, make sure it is easy to read. Stay away from fancy fonts and consider making the text both shorter...
by Ethan Wilkinson | Monday 16th March 2020 | Articles
Each social media platform has its own sophisticated algorithm which prioritises content and engagement in different ways. These priorities change according to both social media platform policies and user habits. Whilst it’s a daunting prospect staying on top of...
by Ethan Wilkinson | Wednesday 1st January 2020 | Articles
Are you struggling to create social media campaigns? There are events and holidays that happen on the same day, or occur during a planned week, every year. There are even hashtags that trend on the same day, every week, that you can plan content and campaigns around....
