Short articles to help you understand how to use social media to connect with your community
Content creation checklist
Before you export a social media graphic or schedule a Tweet, here's a simple checklist to help you produce content that will help you share your story and reach the right people. Remember OTAC....
We are hiring a Junior Content Producer
THE ROLE We are looking for someone with experience in graphic design, animation and video production. You will create and publish social media content for various clients (political parties,...
How to build a community of local supporters using Facebook Groups
Building a community of local supporters is essential in both offline and online campaigning; from delivering leaflets and conducting surveys on the doorstep, to sharing social media content and...
Your checklist for making videos
Making your videos look more professional is more technique than tools, so don’t worry too much about your budget. Here are 10 tips to help you create compelling video content: PRE-PRODUCTION 1....
How to use stats on social media
Politicians (local, regional and national—all of them at every level) love to use facts and figures (stats) to prove their point: “Reaching Net Zero by 2050 with investment in clean energy solutions...
The best tools, apps and software to make social media videos
Even though algorithms are constantly evolving and social media users’ behaviour is changing, there is something that is still more powerful than ever before: video. Video is the most successful...
The power of live video
Facebook, YouTube, Instagram, Twitter and other social media platforms all allow you to create live videos. The time people spend watching Facebook Live videos has quadrupled in the past year and...
The best tools, apps and software to make social media graphics
One of the most important principles of good design is maybe so obvious that it’s too easy to take for granted: legibility. If you want your message to be understood, make sure it is easy to read....
How to navigate COVID-19 on social media
While COVID-19 was not the first crisis to affect normal life, nor will it be the last, it has been one of the most disruptive in terms of global impact. Schools closed, millions of employees...
How to Future Proof your Social Media Strategy
Each social media platform has its own sophisticated algorithm which prioritises content and engagement in different ways. These priorities change according to both social media platform policies...
The best FREE stock media websites
It's highly likely that you don't have the time to take photos of everything you need, the resources to take good ones or the budget to buy great ones, so where can you get FREE stock images from?...
Video trends in 2020
Even though algorithms are constantly evolving and social media users’ behaviour changing, there is something that is more powerful than ever before: video. The power of social video Video is the...
2020 Social Media Calendar
Are you struggling to create social media campaigns? There are events and holidays that happen on the same day, or occur during a planned week, every year. There are even hashtags that trend on the...