Even though algorithms are constantly evolving and social media users’ behaviour is changing, there is something that is still more powerful than ever before: video. Video is the most successful type of social content. I am going to mention a few features that you’re looking for in an app to help get you started.

You need to be able to quickly edit clips, put clips together in a sequence, rearrange clips, add titles, add text, add captions, maybe some animation, perhaps some background music, an outro, or just your logo – and then export that video in portrait, landscape or square, depending on the social media channel.

These are the tools, apps and software I personally use to make social media videos:

  1. Adobe Premiere Pro
  2. Adobe Rush
  3. Adobe Spark