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Content creation checklist
Before you export a social media graphic or schedule a Tweet, here's a simple checklist to help you produce content that will help you share your story and reach the right people. Remember OTAC. OTAC stands for Objective, Target Audience and Consequences (you can...
We are hiring a Junior Content Producer
THE ROLE We are looking for someone with experience in graphic design, animation and video production. You will create and publish social media content for various clients (political parties, political organisations, politicians and brands) including video editing,...
How to build a community of local supporters using Facebook Groups
Building a community of local supporters is essential in both offline and online campaigning; from delivering leaflets and conducting surveys on the doorstep, to sharing social media content and moderating comments. The most effective way to create a brand new...
Your checklist for making videos
Making your videos look more professional is more technique than tools, so don’t worry too much about your budget. Here are 10 tips to help you create compelling video content: PRE-PRODUCTION 1. Plan your videos in advance. Before you even get your camera out, you...
How to use stats on social media
Politicians (local, regional and national—all of them at every level) love to use facts and figures (stats) to prove their point: “Reaching Net Zero by 2050 with investment in clean energy solutions and green infrastructure to reduce carbon emissions and...
The best tools, apps and software to make social media videos
Even though algorithms are constantly evolving and social media users’ behaviour is changing, there is something that is still more powerful than ever before: video. Video is the most successful type of social content. I am going to mention a few features that you’re...
The power of live video
Facebook, YouTube, Instagram, Twitter and other social media platforms all allow you to create live videos. The time people spend watching Facebook Live videos has quadrupled in the past year and generate more engagement than pre-recorded videos. Around one in five...
The best tools, apps and software to make social media graphics
One of the most important principles of good design is maybe so obvious that it’s too easy to take for granted: legibility. If you want your message to be understood, make sure it is easy to read. Stay away from fancy fonts and consider making the text both shorter...
How to navigate COVID-19 on social media
While COVID-19 was not the first crisis to affect normal life, nor will it be the last, it has been one of the most disruptive in terms of global impact. Schools closed, millions of employees furloughed and elections postponed, as well as many lives tragically lost....
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