by Ethan Wilkinson | Monday 1st June 2020 | Articles
Even though algorithms are constantly evolving and social media users’ behaviour is changing, there is something that is still more powerful than ever before: video. Video is the most successful type of social content. I am going to mention a few features that you’re...
by Ethan Wilkinson | Monday 18th May 2020 | Articles
Facebook, YouTube, Instagram, Twitter and other social media platforms all allow you to create live videos. The time people spend watching Facebook Live videos has quadrupled in the past year and generate more engagement than pre-recorded videos. Around one in five...
by Ethan Wilkinson | Tuesday 5th May 2020 | Articles
One of the most important principles of good design is maybe so obvious that it’s too easy to take for granted: legibility. If you want your message to be understood, make sure it is easy to read. Stay away from fancy fonts and consider making the text both shorter...
by Ethan Wilkinson | Thursday 2nd April 2020 | Articles
While COVID-19 was not the first crisis to affect normal life, nor will it be the last, it has been one of the most disruptive in terms of global impact. Schools closed, millions of employees furloughed and elections postponed, as well as many lives tragically lost....
by Ethan Wilkinson | Monday 16th March 2020 | Articles
Each social media platform has its own sophisticated algorithm which prioritises content and engagement in different ways. These priorities change according to both social media platform policies and user habits. Whilst it’s a daunting prospect staying on top of...
